Transforming Executive Performance Through Change
Transforming Executive Performance Through Change
You don’t need another leadership theory.
You need clarity, confidence, and a trusted partner who’s been there.
Fresh Tracks helps senior executives, founders, and teams thrive through transition — promotions, transformations, and high-pressure change — without sacrificing wellbeing or performance.
You’ve reached a senior level, but the pressure has multiplied — not disappeared.
You might be:
The truth?
Even the most capable leaders hit moments where clarity, energy, and perspective slip.
That’s where Fresh Tracks steps in.

Most coaching focuses on skills or strategies.
We start with you — your mindset, resilience, and personal energy — because sustainable performance begins there.
What makes Fresh Tracks different:
From tech, biotech, financial services, and industrial sectors.
Our clients are:
If the stakes are high and the pace intense — we can help.

We coach executives and teams to unlock potential, navigate complexity, and lead with confidence. Our approach builds trust, alignment, and lasting impact across leadership levels.

Our Executive Workshop Facilitation service helps leadership teams align on vision, strategy, and key priorities. We design and guide high-impact sessions that foster collaboration, clear decisions, and actionable outcomes.

Our psychometric testing and debriefing services use world-class tools — Hogan, EQ-i, and Strengthscope — to help leaders understand their unique strengths, potential risks, and emotional drivers. Each assessment is followed by a tailored coaching session to translate insights into actionable development plans that strengthen leadership impact and team effectiveness.

Our leadership development programs are designed to help you build the skills and expertise needed to lead your business to success. We offer a range of training and coaching programs to help you become a more effective leader.

We support organisations in shaping effective talent and succession strategies that build leadership strength, continuity, and engagement. Our approach combines data-driven insight with practical action to future-proof your leadership pipeline.

Ever wondered how much your performance would improve if you were alcohol-free? We provide discreet, one-to-one coaching that focuses on self-awareness, mindset, and healthy routines. Together, we explore new ways to thrive — physically, emotionally, and socially — without relying on alcohol.

Founder of Fresh Tracks, Andy combines over 20 years of international executive experience with deep coaching expertise and a background in the British Army’s elite Parachute Regiment.
He’s worked across technology, biotech, automotive, and financial sectors — guiding leaders through transitions, mergers, and transformations in complex global environments.
His mission is simple:
Transform executive resilience and performance to drive organisational success.